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Sprott Securities Press Announcement: Reinventing Broker Research Distribution Models.
Dashboard Communication, a research distribution provider to the institutional financial market, announces that Sprott Securities has introduced Market Dashboard 1.0 as its industry leading research distribution platform.
“The first wave of electronic distribution of research was the ‘send everybody everything’ model. The net result is an industry recognized problem of inbox or information overload. The challenge was to come up with a technology solution for streamlining research distribution on behalf of the Dealers while serving customer preferences” says Dashboard CEO Andrew Jordan. “Rather than blast clients with ever more emails in the hope they will read them, buy side clients told us that the industry needs some form of robust editing or filtering platform.”
In response to this industry problem, Dashboard Communication and Sprott Securities introduced what they call a breakthrough client service. ‘A personalized e-delivery service for research’, that provides a customized service to clients, allowing them to select precisely what information they wish to receive, how, when and where they want it.
“The goal was to establish an electronic distribution platform that makes life easier for both Sprott and our clients; and allows for better penetration of our research products,” says Sprott CEO Scott Lamacraft. “Dashboard has provided us with an end-to-end solution satisfying our research production, distribution and compliance needs. In addition, Dashboard provides real-time statistical analysis that optimizes daily communication between sales staff, analysts and our clients.”
“Sprott Securities is a top ranked investment bank with Canadian investors for the quality of its research on small & mid capitalization Canadian stocks” said Dashboard CEO Andrew Jordan. “We believe Market Dashboard effectively streamlines Sprott’s research distribution process resulting in a new standard in customer service. The product continues to evolve at a very rapid pace, incorporating and introducing leading communication technology as part of the next generation service to industry clients.”
